Charli XCX’s ‘Brat’ Sees 300% Sales Increase Following Vinyl Release

Charli XCX’s latest album, ‘Brat,’ has experienced a massive resurgence in sales, driven by the recent release of its remix album on vinyl. The new edition, titled ‘Brat and It’s Completely Different, But Also Brat,’ has proven to be a hit among collectors, leading to a significant 303% increase in purchases. According to Luminate, the combined sales of both versions of ‘Brat’ soared to approximately 12,400 copies in the latest tracking week, up from just 3,100 in the previous period. As a result, the album has surged up the Billboard charts, reclaiming the No. 1 spot on the Vinyl Albums chart and rising from No. 24 to No. 4 on the Top Album Sales chart. It also made notable gains on the Billboard 200, jumping from No. 29 to No. 17. Additionally, ‘Brat’ continues to dominate the Top Dance Albums chart, where it has spent 39 weeks, with all but one week at No. 1. This commercial success further solidifies Charli XCX’s influence in the dance-pop genre, demonstrating the lasting impact of her Grammy-winning project.