DJ warns working class are being ‘priced out’ of culture

DJ Ewan McVicar Highlights Challenges for Working Class in Accessing Music and Culture
Photo: BBC

DJ Ewan McVicar Highlights Challenges for Working Class in Accessing Music and Culture

Ewan McVicar, a 31-year-old DJ, expressed concern that the rising cost of attending music events is preventing working-class individuals from engaging with the music scene, something that deeply impacted his own life. McVicar, who brings his Pavilion Festival to Ayr each year, recalls his teenage years of attending clubs and raves on a budget, something that helped him achieve his dream of becoming a DJ. He fears that the growing costs of tickets for concerts and clubs are making it increasingly difficult for young people, especially from working-class backgrounds, to immerse themselves in the culture. Reflecting on his own journey, McVicar shared that his career began by attending affordable gigs and DJ events in places like Glasgow’s Sub Club. He stressed the importance of such experiences for personal growth and how they can shape the future of aspiring musicians. McVicar also noted that people from affluent backgrounds often dominate industry events, making it harder for working-class individuals to break into the music business. He emphasized that the Pavilion Festival, which started two years ago, offers a more accessible alternative and has now expanded to a three-day event. McVicar’s story is a testament to perseverance, showing how music can serve as a path for empowerment despite financial barriers. This year, the festival will feature bands such as James and Starsailor, along with performances by McVicar himself and other prominent DJs.

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