Joeboy talks about challenges new artists face in breaking into the music industry

Afrobeats singer Joeboy don raise alarm on how e hard for new artists wey wan make name for music industry now. For recent interview with Jay On Air, e talk say the wahala don increase mainly because social media dey play big role now. According to am, talent plus correct branding no dey enough again; artists need solid online presence and dem gats dey promote demself well well on platforms like TikTok. E explain say, back in day, if your music sweet, your brand correct, and marketing dey okay, e dey easy to blow. But now, new artists gats balance music production with keeping online visibility strong, and personality join the matter too. E mention say, the way industry dey change, e dey pressure upcoming artistes to dey everywhere online so that dem fit remain competitive. Joeboy concern dey for all upcoming artistes wey dey try break mainstream because the game don change and e need plenty extra work pass before.