Queen guitarist Brian May has expressed strong reservations about the possibility of the band participating in a virtual concert experience similar to Abba’s Voyage, citing concerns over the environmental impact of the technology required. May, known for his advocacy on environmental issues, stated that the AI-driven technology necessary for such a show would be powered by data centers that he describes as ‘massive evil’ due to their enormous energy consumption and carbon footprint. The guitarist emphasized that while he appreciates the innovation behind virtual concerts, the environmental cost is too high to justify. May’s comments come as Abba’s Voyage virtual concert experience has gained significant popularity, with fans worldwide attending the immersive shows. However, May argues that the energy demands of maintaining the data centers required for such technology are unsustainable and contribute significantly to climate change. He has called for the music industry to consider more eco-friendly alternatives for virtual performances, suggesting that the focus should be on reducing the carbon footprint of entertainment technology. May’s stance aligns with his long-standing environmental activism, including his work with the charity ‘Save the Children’ and his advocacy for sustainable practices in the music industry. The guitarist’s remarks highlight a growing concern within the entertainment industry about the environmental impact of digital technologies, particularly as virtual and augmented reality experiences become more prevalent. While the idea of virtual concerts offers new opportunities for fan engagement, May’s comments underscore the need for the industry to balance technological innovation with environmental responsibility.