Sienna Rose: Rising Viral Artist Flagged as AI-Generated by Streaming Platforms

Sienna Rose, an emerging soul and jazz-influenced artist, has gained significant traction on streaming platforms, with her track ‘Into The Blue’ exceeding five million plays and three songs appearing in Spotify’s Viral Top 50. Despite the buzz, including usage of her music by Selena Gomez in an Instagram post, strong evidence suggests she is not a real person but an AI-generated creation. Deezer’s AI detection tools have flagged many of her songs and albums as computer-generated, citing mathematical ‘fingerprints’ and audible artifacts like persistent hiss common in tools such as Suno and Udio. Additional red flags include her complete lack of social media activity (with a deactivated Instagram showing uniform AI-like headshots), absence of live performances or videos, an unusually high output of at least 45 tracks in just over two months, inconsistent production elements such as bland lyrics and rigid melodies, and a generic sound that listeners describe as ‘uncanny valley’. Fans have expressed disappointment upon realizing this, feeling the music lacks genuine soul despite its appeal. The case highlights broader industry challenges, where low-cost AI music competes with human artists, earning substantial royalties (around £2,000 weekly for Rose). Links to labels like Broke, previously involved in AI voice cloning controversies, add to the speculation. While Spotify maintains it does not penalize AI-created tracks, the rapid rise of AI uploads (now 34% on Deezer) and growing backlash from artists underscore ongoing debates about authenticity, copyright, and the future of music creation.