Don Jazzy Talks About Challenges Promoting Music with Gen Z Artists Like Ayra Starr

Popular Nigerian music executive and Mavin Records boss, Don Jazzy, don open up about one major challenge wey him dey face with some of him artistes, especially the younger Gen Z ones like Ayra Starr. Speaking during one episode of the ‘Who’s In The House’ podcast, Don Jazzy explain say the main issue be say many of these artistes no too like to promote their own music well-well for social media.

According to am, plenty of them dey more focused on how their Instagram or online pages go look instead of using those platforms push their songs. He talk say dem prefer to keep their pages neat and stylish, and because of that, dem no wan post their music frequently. This attitude dey always cause small small disagreement between am and the artistes under him label.

Don Jazzy even mention Ayra Starr directly, saying she sometimes brings up “imposter syndrome” as one of the reasons she no dey comfortable to post her work plenty times. The producer talk say he no really understand where this mindset come from, especially since social media na one of the strongest tools for artistes to promote themselves today.

He also add say the issue no just dey with signed artistes alone, as he dey experience the same thing with him niece wey dey entertainment space. Don Jazzy come use the opportunity advise young artistes to always showcase their work boldly and consistently online, instead of holding back because of image or fear.

In general, him message be say talent alone no dey enough; consistent visibility and self-promotion still very important if artistes want grow and stay relevant in the music industry.